CCM Ace Ltd

The problem

CCM Ace Ltd has spent decades supporting soft furnishings businesses. ACE Online is a serious product: quotes, jobs, and workroom workflows from the shop floor or on the go. The website in front of that product still felt like an older corporate brochure.

• The site lagged the product. Visitors landing on ccmace.co.uk needed to understand ACE Online quickly. The older pages did not make that obvious.
• Not built for phones. Owners and workroom staff browse on mobile. The previous layout was desktop first.
• Trust signals were buried. Reviews, specialist positioning, and a clear demo path were not doing enough work on the homepage.
• The brand needed a refresh. Navigation, type, and page structure had to feel like current software, not a site that had been added to over years.

What we built

A full redesign of ccmace.co.uk around ACE Online. The new homepage leads with what the software does, who it is for, and a clear path to request a demo. Supporting pages cover the product in more depth, services, and the team behind it.

The visual language is cleaner: more space, a tighter blue palette, and photography from the industry rather than generic stock. Product pages explain ACE Online in plain language, with calls to action that stay visible as you read.

Meet the team was rebuilt as a modern, scannable section instead of long biography pages. The whole site is mobile first, with SEO foundations in the structure rather than bolted on afterwards.

The result

A modern site for a specialist software business: clearer product story, easier paths to a demo, and a layout that works on the phones the trade actually uses. Live at ccmace.co.uk.