Blog

Insights on web design, SEO and ecommerce

S&D Darting Dynamics | Shopify build

Custom Shopify store for S&D Darting Dynamics in Faversham. More than 750 products, a mobile first theme, and a product library built from scratch.

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How I built the MATS Ltd website

How I built a bespoke website for MATS Ltd — packing machinery specialists in Whitstable, Kent — and why the client came back to commission ClippaNet next.

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How I built the D&R Fabrications website

How I took D&R Fabrications from zero digital presence to a bold, industrial website that wins fabrication enquiries — built in Sittingbourne, Kent.

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A cobbled Margate Old Town lane opening onto the seafront at sunset

What Margate businesses need from a website

Web design for Margate businesses: what Old Town, seafront and Thanet independents need from a website — mobile speed, local SEO and clear booking paths.

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The colonnade of the Pantiles in Royal Tunbridge Wells with Regency buildings opposite

What Tunbridge Wells businesses need from a website

Web design for Tunbridge Wells businesses: what professional firms and independents need — trust, polish, local SEO and clear enquiry paths.

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Sittingbourne's industrial estates and rooftops seen across farmland at the edge of town

What Sittingbourne businesses need from a website

What Sittingbourne businesses need from a website: what Swale industrial, B2B and trade firms need from a website — clarity, fast loading, quote paths and local SEO.

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The River Medway in Maidstone with the Archbishop's Palace on the bank

What Maidstone businesses need from a website

What Maidstone businesses need from a website: what county-town firms need from a website — trust, mobile speed, local SEO and clear enquiry paths.

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Pastel beach huts along Whitstable seafront looking towards the harbour

What Whitstable businesses need from a website

What Whitstable businesses need from a website: what a local website needs to do well, from trust and mobile speed to SEO, bookings and clear pricing.

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Colourful buildings above Folkestone harbour with fishing boats moored below

What Folkestone businesses need from a website

What Folkestone businesses need from a website: what harbour-side hospitality, creatives and retail need — trust, mobile speed, local SEO and clear pricing.

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Woman in a cafe reading search results on her phone next to an open laptop

What is GEO (Generative Engine Optimization)?

ChatGPT, Perplexity and Google's AI Overviews now answer questions that used to send people to your site. GEO is how you become the business they cite.

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Independent shop counter with a card reader and handmade products on the shelves behind

Shopify vs WooCommerce: which is right for your UK business?

Shopify or WooCommerce? An honest UK guide to picking the right ecommerce platform: costs, trade-offs and the questions that actually decide it.

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Timber-framed warehouses along Faversham Creek at sunset with a sailing barge moored alongside

What Faversham businesses need from a website

What Faversham businesses need from a website: what a local website needs to do well, from trust and mobile speed to SEO, calls to action and clear pricing.

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Canterbury Cathedral towers rising above the old city wall and medieval rooftops

What Canterbury businesses need from a website

Residents, students and day visitors search Canterbury completely differently. What a local website needs to do for each, and why you should pick one.

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Victorian red-brick buildings on Ashford high street with the church tower beyond

What Ashford businesses need from a website

Ashford splits into two markets: London commuters enquiring after 8pm, and B2B buyers vetting you before they shortlist. Build for whichever one pays you.

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Independent shopfronts on a cobbled Kent high street at sunset

How much does a website cost in Kent?

How much does a website cost in Kent? A clear guide to small business website prices, what affects the cost, and what to expect at each level.

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How I rebuilt the Wacky Playland website

How I replaced Wacky Playland's homemade Wix site with a 14-page, mobile-first website built around bookings, parties, and getting families through the door.

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Maker packing an order into a cardboard box at a kitchen table beside a laptop

Thinking of Selling Online? Here's What You Need to Know

Thinking of selling online? Before you pick a platform or spend a penny, here's what you actually need to know about building an ecommerce store that works.

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How I redesigned the ClippaNet website

A behind-the-scenes look at the ClippaNet website redesign — clearer messaging, stronger calls to action, and a mobile-first rebuild that actually converts.

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Shop owner checking his phone in the doorway of a quiet high street shop

Why Your Local Business Is Invisible on Google

Most local businesses assume people can find them on Google. Most of the time, they can't. Here are five reasons why, and what to do about each one.

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Tradesman in a workshop taking notes beside a phone showing a Facebook business page

Do I need a website if I already have a Facebook page?

Already on Facebook? Here's why a website still matters — and what you're risking by relying on social media alone.

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Handwritten business budget listing website, branding and marketing costs beside a calculator

How much does a website cost in the UK?

How much does a website cost in the UK in 2026? Launch £500, Growth £900, Premium £1,500 — plus DIY, agency and ecommerce ranges explained plainly.

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Business owner sitting head in hands at a laptop showing a dated, cluttered website

5 Signs Your Website Is Losing You Customers

Is your website quietly turning customers away? Here are 5 warning signs that your small business site is costing you enquiries — and what to do about it.

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